Google+ London Architecture Blog: Week 31 13 Feature #24 50 New Bond Street

Friday, 9 August 2013

Week 31 13 Feature #24 50 New Bond Street

50 New Bond Street
Project Team: Eric Parry Architects, Ramboll UK (Structural Engineers), Hilson Moran Partnership (Service Engineers), Lend Lease (contractor)
Date Completed: 2012
Location:  50 New Bond Street, London, W1S 1BJ

50 New Bond Street is a new development designed by Eric Parry Architects for Scottish Widows Investment Partnership. The six storey building is situated on the junction of New Bond Street and Maddox Street and consists of a retail unit at ground floor level, four floors of office and gallery space above, and a top floor set back from its main elevation.

Situated within the district of Mayfair, New Bond street lies between Oxford Street and Piccadilly and is home to art dealers, fashion boutiques and luxury hotels. The street pattern consists mainly of Georgian and Edwardian buildings ranging from 4 to six storeys in height. The design of no. 50 follows this pattern, but it's large windows and lighting offer a contemporary alternative to it's more classically proportioned and ornate neighbours.

The elevation to New Bond street is dominated by curved bay windows and blue LED lighting. Between the projecting bays are a series of weaving stone sculptured fins, lit up a by a sequence of intermittent blue lighting which moves horizontally across the facade. At ground floor level, the main portion of the elevation is occupied by a fashion boutique, beside which is a small entrance and reception area for the upper floors.

In addition to the new building at no. 50, the overall scheme for the area included a new office building at 14 St. George Steeet and the refurbishment of Georgian terraces on Maddox Street.

Link to the entire project on Eric Parry Architects website.

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